BRUNA WORLD 28
European Show and World Congress of the Brown Cattle Breeders' World Association. 15th to 18th March 2028 at Lucerne Exhibition Centre.
Countdown to BRUNA WORLD 28
15 to 18 March 2028 · Messe Luzern
Lucerne, 15th to 18th March 2028
One occasion, two programmes
In March 2028, Lucerne will become a meeting point for the international bovine industry for four days. BRUNA WORLD 28 combines the national exhibition with the European show of the Brown Cow breed (breeding lines Brown Swiss and Original Brown Cow) and the World Congress of the World Association for Brown Swiss. Braunvieh Schweiz expects around 300 international guests and thousands of visitors from all over Switzerland. The last world congress took place in Switzerland in 2012.
The BRUNA WORLD 28 is aimed at two target groups with different needs. The BRUNA is the livestock show featuring judging, champion selections and a supporting programme. The World Congress is the expert conference of the Brown Cattle Breeders' World Association, featuring a conference, farm visits and a general meeting. Both events take place in the halls of Messe Luzern.
BRUNA · European Exhibition
BRUNA WORLD 28
National and European show of the Braunvieh breed (Breeds Brown Swiss and Original Braunvieh). Rankings in the categories of cattle, first-lactating cows and cows after their second lactation, plus special competitions and champion selections.
View the BRUNA programme
World Congress
World Congress 2028
World Federation of Brown Swiss Conference with presentations, company visits, gala evening and general assembly. Information on registration, arrival and hotels.
To the World Congress
Key data
The key data at a glance
Programme overview
The week at a glance
The programme is available as a draft. Subject to change. The definitive programme will be published on this website.
| Date | BRUNA / European Exhibition | World Congress |
|---|---|---|
| Tuesday, 14 March 2028 | Registration (tentative) | |
| Wednesday, 15 March 2028 | Arrival of the animals | Company visits |
| Thursday, 16 March 2028 | world conference, accompanying programme, gala evening | |
| Friday, 17th March 2028 | Brown Swiss heifers, Original Braunvieh heifers, Original Braunvieh cows | Annual general meeting, animal show visit |
| Saturday, 18 March 2028 | Brown Swiss cows, European show and national cup, breeder’s aperitif | Visit livestock show |
| Sunday, 19 March 2028 | Departure of the animals |
The venue
Lucerne: Congress and exhibition in one place
Messe Luzern is situated in the Allmend, a few minutes from the city centre, and is easily accessible by both public transport and car. Lucerne combines a compact conference location with short distances to hotels, the railway station and the old town. For international guests, Braunvieh Schweiz is organising hotel allocations in Lucerne.
Latest news
News regarding BRUNA WORLD 28
We keep you informed about the progress of preparations, the program, regulations and sponsorship.
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Sponsorship dossier available
Companies wishing to support BRUNA WORLD 28 will find all advertising opportunities in the sponsor dossier. The dossier is available to download as a PDF on this website.
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Rough schedule published
The outline programme for BRUNA WORLD 28 is online. It shows the planned schedule from registration starting on 14 March to the departure of the animals on 19 March 2028. The information is a draft and subject to change.
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BRUNA WORLD 28 is taking place in Lucerne
In March 2028, Braunvieh Schweiz is jointly holding the BRUNA and the World Congress of the Brown Cattle Breeders' World Association. The venue is Messe Luzern. The event will last from 15 to 18 March 2028.
More about Braunvieh Schweiz
- The Brown Swiss breedBreeding aim, Brown Swiss and Original Braunvieh
- Services of Braunvieh Schweiz for breeders and businesses
- Review BRUNA 2022Photos, resultss and livestream recordings