Every four years, the international Brown Swiss family gathers for the World Congress. Switzerland will be the host in 2028. Braunvieh Schweiz, together with BRUNA, is organising the World Congress in Lucerne and expects around 300 guests from the member countries of the Brown Cattle Breeders' World Association. The last World Congress to take place in Switzerland was in 2012, in St Gallen at that time.
Four days of expert programming
Registration is expected to be offered on Tuesday and Wednesday. On Wednesday, company visits are on the agenda, and on Thursday, the world conference with presentations, an accompanying programme and the gala evening. On Friday, the general assembly of the Brown Cattle Breeders' World Association will follow, after which participants will visit the livestock show. On Saturday, the focus will once again be on visiting the livestock show.
| Date | item on the programme | place |
|---|---|---|
| Tuesday, 14 March 2028 | Registration (tentative) | Lucerne Exhibition Centre |
| Wednesday, 15 March 2028 | Company visits | Central Switzerland |
| Thursday, 16 March 2028 | world conference, accompanying programme, gala evening | Lucerne Exhibition Centre |
| Friday, 17th March 2028 | Annual general meeting, animal show visit | Lucerne Exhibition Centre |
| Saturday, 18 March 2028 | Visit livestock show | Lucerne Exhibition Centre |
The programme is available as a draft. Subject to change. The definitive programme will be published on this website.
Contents of the congress
- World conference with papers on breeding, genetics, management and marketing
- Operational visits to Swiss beef cattle farms
- General Assembly of the Brown Cattle Breeders' World Association
- Gala evening with participants from all member states
- Visit to BRUNA, the national exhibition and European show
- Companion programme for accompanying persons
Pending: Definitive themes and speakers of the world conference. Publication following approval by the organising committee.
Lucerne as a conference destination
Lucerne lies in the heart of Switzerland, by the lake and at the foot of the Alps. The railway station, the old town, the hotels and Messe Luzern are all close to one another. The video by the Lucerne Convention Bureau gives an impression of the city.
Everything about the World Congress
Brown Cattle Breeders' World Association
The Brown Cattle Breeders' World Association connects the national breeding organisations of the breed. It promotes professional exchange, harmonises the fundamentals of breeding work and organises the world congress. Braunvieh Schweiz is a member of the Brown Cattle Breeders' World Association and the European Brown Swiss Association and has already organised international conferences in 1986, 1997 and 2012.
Staying up to date
Those travelling from abroad plan ahead. With the newsletter, you will receive information on the programme, registration and hotels as soon as it becomes available.
Concurrently with the World Congress, BRUNA is taking place, which is the national exhibition and European show for the Brown Swiss and Original Braunvieh breeds.

