The World Congress 2028 is the most important international event for the Brown Swiss breed of cattle. This area provides journalists with the basics for reporting: accreditation, media releases, image material and contacts. We are happy to arrange interviews with representatives of Braunvieh Schweiz, the World Association for Brown Swiss and the organizing committee.
Accreditation
The accreditation is valid for the entire event, for the World Congress and for BRUNA. It includes access to the media area, a workstation with internet access and access to the conference, general assembly and exhibition hall as instructed by the organization.
- Accreditation deadline: Pending: Deadline. Publication in early 2028.
- Required information: name, media outlet, job title, contact details, press card number
- Languages in the media sector: German, French, Italian and English
- Issue of identification cards at the media desk in Messe Luzern
Facts about the World Congress 2028
| Specification | Value |
|---|---|
| occasion | World Congress of the World Association for Brown Swiss |
| Date | March 15th to 18th 2028, registration expected to start on March 14th |
| place | Lucerne Exhibition Centre |
| Expected participants | about 300 from the member countries |
| organiser | Braunvieh Schweiz, Chamerstrasse 56, 6300 Zug |
| Previous conferences in Switzerland | 1986, 1997 and 2012 |
| Parallel event | National exhibition and European show of BRUNA WORLD 28 |
Media images
- Images in print resolution available on request
- Source: «Photo: Braunvieh Schweiz»
- Images in web resolution in the image gallery
- Photo material about the city of Lucerne from the Lucerne Convention Bureau and Lucerne Tourism
Media contact
Swiss Braunvieh
Roman Zurfluh, Project Manager for Breed Promotion
Chamerstrasse 56, 6300 Zug
Telephone +41 41 729 33 11
roman.zurfluh@braunvieh.ch