The World Congress 2028 will take place from March 15 to 18, 2028. Registration is expected to be available on Tuesday, March 14, as well as on Wednesday, March 15. The following program is based on the rough program from June 2026 and shows the planned schedule. The topics of the World Congress, the businesses for visits, and the details of the accompanying program will be published at a later date.
The programme is available as a draft. Subject to change. The definitive programme will be published on this website.
Tuesday, 14 March 2028 · Arrival and registration (tentative)
| Time | item on the programme | place |
|---|---|---|
| to follow | Registration of participants, issuance of documents | Lucerne Exhibition Centre |
| to follow | Welcome (intended) | to follow |
Wednesday, 15 March 2028 · Company visits
| Time | item on the programme | place |
|---|---|---|
| to follow | Departure for the company visits | Messe Luzern / Hotels |
| to follow | Farm visits to Swiss Braunvieh farms | Central Switzerland |
| to follow | Return to Lucerne | Lucerne |
Pending: Selection of businesses, routes and group allocation. Publication 2027.
On the same day, the animals are brought in for the BRUNA.
Thursday, 16 March 2028 · World Conference and Gala Evening
| Time | item on the programme | place |
|---|---|---|
| 09:00 to 16:30 | world conference with presentations | Messe Luzern, Congress Centre |
| 09:00 to 16:30 | accompanying programme | to follow |
| 19.00 | Gala evening | to follow |
Friday, 17th March 2028 · General Meeting and Livestock Show
| Time | item on the programme | place |
|---|---|---|
| 09:00 to 10:30 | General Assembly of the Brown Cattle Breeders' World Association | Messe Luzern, Congress Centre |
| to follow | accompanying programme | to follow |
| 16.00 | Visit to the livestock show: Brown Swiss heifers, Original Braunvieh heifers, Original Braunvieh cows | show ring, Messe Luzern |
Saturday, 18 March 2028 · Livestock show
| Time | item on the programme | place |
|---|---|---|
| to follow | Visit to the livestock show: Brown Swiss cows and champion selections | show ring, Messe Luzern |
| to follow | Breeders' reception (scheduled) | Lucerne Exhibition Centre |
Sunday, 19 March 2028 · Departure
| Time | item on the programme | place |
|---|---|---|
| to follow | Independent departure | Lucerne |
accompanying programme
An accompanying programme is planned for accompanying persons on the days of the congress. It leads to the Lucerne region and to sights in Central Switzerland.
Pending: Content, excursion destinations and prices of the companion programme. Publication 2027.
Languages at the congress
The world conference will be conducted in English.
Pending: Definitive details on conference languages and simultaneous interpretation. Publication 2027.
Programme as a PDF
Pending: PDF «Programme World Congress 2028». Publication after approval by the Organising Committee.
The download will be made available here as soon as the document is ready.