{"id":21,"date":"2026-09-06T15:14:35","date_gmt":"2026-09-06T13:14:35","guid":{"rendered":"https:\/\/bruna.braunvieh.ch\/weltkongress\/medien\/"},"modified":"2026-10-22T14:24:27","modified_gmt":"2026-10-22T12:24:27","slug":"media","status":"publish","type":"page","link":"https:\/\/brunaworld28.ch\/en\/weltkongress\/medien\/","title":{"rendered":"Media"},"content":{"rendered":"<p class=\"is-style-lead wp-block-paragraph\">The World Congress 2028 is the most important international event for the Brown Swiss breed of cattle. This area provides journalists with the basics for reporting: accreditation, media releases, image material and contacts. We are happy to arrange interviews with representatives of Braunvieh Schweiz, the World Association for Brown Swiss and the organizing committee.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Accreditation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The accreditation is valid for the entire event, for the World Congress and for BRUNA. It includes access to the media area, a workstation with internet access and access to the conference, general assembly and exhibition hall as instructed by the organization.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accreditation deadline: <strong>Pending:<\/strong> Deadline. Publication in early 2028.<\/li>\n\n\n\n<li>Required information: name, media outlet, job title, contact details, press card number<\/li>\n\n\n\n<li>Languages in the media sector: German, French, Italian and English<\/li>\n\n\n\n<li>Issue of identification cards at the media desk in Messe Luzern<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/contact\/?betreff=Medien#kontaktformular\" target=\"_blank\" rel=\"noopener\">Request accreditation<\/a><\/div>\n<\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Facts about the World Congress 2028<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Specification<\/th><th>Value<\/th><\/tr><\/thead><tbody><tr><td>occasion<\/td><td>World Congress of the World Association for Brown Swiss<\/td><\/tr><tr><td>Date<\/td><td>March 15th to 18th 2028, registration expected to start on March 14th<\/td><\/tr><tr><td>place<\/td><td>Lucerne Exhibition Centre<\/td><\/tr><tr><td>Expected participants<\/td><td>about 300 from the member countries<\/td><\/tr><tr><td>organiser<\/td><td>Braunvieh Schweiz, Chamerstrasse 56, 6300 Zug<\/td><\/tr><tr><td>Previous conferences in Switzerland<\/td><td>1986, 1997 and 2012<\/td><\/tr><tr><td>Parallel event<\/td><td>National exhibition and European show of BRUNA WORLD 28<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Media images<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Images in print resolution available on request<\/li>\n\n\n\n<li>Source: \u00abPhoto: Braunvieh Schweiz\u00bb<\/li>\n\n\n\n<li>Images in web resolution in the image gallery<\/li>\n\n\n\n<li>Photo material about the city of Lucerne from the Lucerne Convention Bureau and Lucerne Tourism<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/contact\/?betreff=Medien#kontaktformular\" target=\"_blank\" rel=\"noopener\">Request image material<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Media contact<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Swiss Braunvieh<br>Roman Zurfluh, Project Manager for Breed Promotion<br>Chamerstrasse 56, 6300 Zug<br>Telephone <a href=\"tel:+41417293311\">+41 41 729 33 11<\/a><br><a href=\"mailto:roman.zurfluh@braunvieh.ch\">roman.zurfluh@braunvieh.ch<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list bw28-links\">\n<li><a href=\"\/en\/bruna\/media\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media area BRUNA<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/world-congress\/image-gallery\/\" target=\"_blank\" rel=\"noreferrer noopener\">World Congress photo gallery<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/news\/\" target=\"_blank\" rel=\"noreferrer noopener\">News<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Information and accreditation for reporting on the World Congress 2028.<\/p>","protected":false},"author":2,"featured_media":143,"parent":15,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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